5 Reasons Your Instagram Followers Are Leaving

Social media marketers often talk about the importance of not giving too much weight to vanity metrics, such as the number of likes and followers. Most of us agree that it is better to monitor engagement rather than brands. Despite this, there's no worse feeling than opening your analytics to see your follower's growth in the negative. The reality is that marketers and brands are under considerable pressure to constantly gain and retain followers, and sometimes for good reason.

And while most brands will experience it at one time or another, especially when it comes to Instagram, it shouldn't be easily dismissed. Now hire a social media marketing agency india that help your social growth, Losing followers can be an important indicator that you need to modify your content or posting strategy.

The use of bots and automated engagement

Instagram accounts can be notorious for fluctuations in the number of followers and sometimes it can also be due to the use of bots and programs, including likes, comments and followers.

If you're on time to receive these programs, it's unusual for new followers not to come before you overnight, even if you've withdrawn them for no reason. The use of such software follows inconsistent and unstable, but it can also have serious consequences.

Buying followers

Similar to the above, the practice of buying followers or participating in exchange programs for followers, likes or comments may affect your following. You're often buying bot accounts when you buy followers, which was once searched by Instagram. That is, your purchased followers may disappear overnight.

Using follower exchange programs can also cause you to lose followers. This is where a program can allow the user to use large-scale accounts with the intention of getting follow-back. The big effect is when participating users, once they follow them, cancel the account immediately, so that they can return their points.

Sales-y content

Instagram isn't the best place for posts that look like sales ads. This doesn't mean you can't include your products or services in the post, but you should do it in a way that's right for the platform. Instagram is all about beautiful and interesting images, so any sales on this platform should be more subtle with a focus on creative.

Inappropriate content

If you're constantly posting inappropriate content, you can see a decrease in your followers. Repeated reported accounts can be punished by Instagram for posting inappropriate content or allowing offensive comments and a natural decrease in the number of followers can be seen.

Inappropriate content includes offensive language, nudity and discriminatory comments, but what's appropriate for your audience can also be specific. The key to it is understanding your brand and what followers expect from your brand. Consider what values are important to you and your audience and whether your content reflects it.

Posting frequency

Another reason might be that you can see an exodus of Instagram followers if you're posting frequently, or very often. However, there's not a one-size-fits-all answer to the exact exact number of posts per day, you can test and measure to determine the exact frequency of your account.

However we know that continuity is probably the most important factor for maintaining your engagement. If you change your posting frequency, you'll start losing followers, such as leaving your post back some time in the week, when you were posting daily.