5 Ways to Make Your Influencer Campaign Successful

Influencer marketing is not just another fad. In fact, it is one of the oldest marketing techniques of the book, reconnected to the digital age. Social media has changed how circles of influence work in real life. For example, our shopping decisions are influenced by bloggers, YouTubers and reviewers. This is the word of mouth 2.0. Instead of hearing about that cool new thing from your neighbor at the grocery store, you hear about it from your favorite Instagrammer.

Potential, but impressive marketing campaigns can be difficult to measure. To justify a campaign, we need to provide a clear ROI. In this article, if you cannot do Influencer marketing yourself then hire us we are this social media marketing services agency, we'll show you how to do it, and to make sure your next campaign is hit.

Find the Right kind of Influencers

Value-based marketing has been embraced by companies in various industries and B2B and B2C markets. The culture of the company has become a huge selling point. An increase in consumer choice means that your customers can increasingly support companies that align with their own personal vision.

Partnering with the person who supports your message is a win-win. If you're both on the same page, their followers probably share your preferences, making your relationship a good match.

Have a Clear Rewards System in Place

Create a rewards system that works for you and your influencers. Be sure to manage these expectations with your influencers so that there are no ugly surprises. Compensation or rewards need to be understood for both of you.

If you don't have a clear way of measuring results, don't tempt you to throw a lot of money at a big name. At the same time, don't underestimate their value by offering them penny for the micro-influencers and their highly engaged followers. You are likely to burn your bridges before you build them...

Pick the Right kind of Campaign

The best for your needs depends on your campaign goals, your relationship with influencer and your brand. Choose the right kind of campaign for their platform and your objective. Here are some ideas to get you started.

$ Product Reviews. It's great for YouTube influencers. Unboxing videos are great for showing the product in a real way.

$Giveaways. These are really effective for Instagram influencers. Competitions for photogenic products such as clothing, beauty products or confectionery really do well here!

Set clear Objectives and Communicate Expectations

A successful marketing campaign needs a clear purpose. What do you want to find and get out of this campaign? Pay attention to one purpose at a time. Doing too much at once dilutes the purpose of the campaign as well as its message. Once your objective becomes clear, decide how to measure it.

This will depend on the type of campaign you run. Make sure you can communicate your campaign goals properly with your influencers. This will help them create authentic content.

Track Campaign Traffic

Tracking where your traffic comes from is always a good idea, use UTM code to track traffic from effective marketing campaigns. This can help you measure clear ROI and show you which partnerships are working well. MavSocial can also help you plan, create, and monitor campaigns.