How to Develop Your Content Marketing Strategy

It would probably be fair to say when there is no quick fix of marketing or silver tablets. Having, and implementing, marketing success depends on a solid strategy that incorporates traditional, digital and social media strategies. In 2020, brands will look the latest in social media platforms and digital trends to help stay ahead of their rivals. And when marketing trends come and go, one thing is to stay in 2020 and it's content marketing.

It cites a series of compelling statistics in which content marketing generates more than three times as many outbound marketing takes place and costs are more than 60 percent lower. That being said, content marketing has only come a long way from developing a blog post and sharing it on social media and also hire a social media marketing agency to help your online growth, Our content marketing tips are given to give an edge to your brand this year.

Be clear about the purpose of content marketing

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to attract and maintain a clearly defined audience, and ultimately, to drive profitable customer action," says the Content Marketing Institute. A simple way to say this is that it involves creating and sharing relevant and useful content that doesn't explicitly promote a brand.

Use a variety of content formats

Beyond the above, it is important that content is content designed for different points of buyer travel or sales funnel. Your content should provide fuel to move a possibility toward purchase. Some types of content work better than others depending on whether the probability is at the awareness, assessment or purchasing level, or if you're nurturing existing customers.

Ensure you have the skill sets you need

When you expand content primarily by having blog articles, you'll need to ensure your marketing team, whether at home or on outsource, have the appropriate skill set. The digital marketing expert will need the following skills.

@ Video and audio production and editing

@ Graphic design

@ Content optimization, distribution, and promotion

@ Campaign management

@ Communications and branding

@ Analytics, metrics, and reporting.

Keep it original

Where possible you should try to create your own content with your own resources or by partnering with a like-minded organization. Publishing content in partnership with another brand with a similar goal can help expand your reach and spread workload and costs.

Distribute and Automate

If you go through the hassle of creating great content for your brand, you should make sure you have a solid distribution strategy. This is where your social media strategy will come into practice. While creating social media content will be a core part of your content marketing strategy, your other content is also the source of additional social media posts. If you create a video, podcast, e-book, blog article – it doesn't really matter what kind of content it is – they can all be distributed and promoted through social media, and again through other channels like email.