SEO Strategies helpful for Your Business in 2021

There are some traditional methods working to explain the business in every possible medium of advertising. Traditional methods of SEO strategies are going to showcase our business with lead collection on a website, run traffic with the help of a website and respond to users with business services. An important part of SEO is evaluating backlinks such as link building for your business, which is raising a higher rank on search engines.

Link building is very important in SEO marketer which improves your business score on the online platform of digital media. A profound SEO strategy can help improve your overall site’s performance and We are a reliable and transparent SEO company in Delhi that helps to improve the organic visibility of your website in search engines. Build your SEO strategy for every business >>

Set Your SEO Goals

It depends on the nature of your business and how you generate revenue. For example, you set a SEO in generates more revenue by monetizing online ads, generates leads, increase affiliate commissions, focus on organic traffic and do more content marketing.

A list of Keywords help to improve your service

When we work on keywords we always use long-tail keywords, these are 3-5-word phrases with low-search volumes that are used to capture relevant traffic on a website. They target niche audiences rather than lot of audiences.

Analyze your business services and find out a list of keywords where your business will reach the keyword route. Use keywords that are having less search engine difficulty, which helps your user understand your business.

Analyze your webpage for the first page on search engine

Customization process where your webpage is trying to survive on the first page of the search engine, where you can easily get traffic to your business.

Idealize your business with Something Different or Better

Business ideas should be chosen such as something different and better for the user. Business acquisition is attractive and helpful for users so it will be beneficial for the customer.

Optimize For On-Page SEO and Fix Technical SEO Issues

Optimize your on-page like Title, URL, meta description, H1 H2 tags, Content Length Structure, Internal Links, Outbound Linking, Image Optimization. Now Search engine crawlers will index all your site’s webpages and validate backlinks, now fix these points - Duplicate content, Meta robots, Redirects URL, URL structure, Broken links, 404 pages, Sitemap etc…

Make Your Content Unique and Awesome

You can prioritize content with keywords, You should also think about “how to” style searches, since this usually reflects highly actionable content that will teach your target audience how to do something tactical, and it will naturally gain free backlinks via search engines.

SEO practices to give your business a success direction, such as optimizing the best image suitable for your services, optimizing web page content, optimizing page speed, optimizing internal and external links to web pages with titles and meta descriptions. The appropriate format of SEO algorithms improves the user experience of your website, including keywords in URL, publishes long and explanatory forms of content. And customize to collect backlinks.

When your website is going live on digital media, you need to take a step towards our next level of organic traffic collection, which is going to be done by improving certain activities, such as improving sound search with mobile-friendly websites, with users experiencing improvements in their business SEO. Search engine optimization is a marketing strategy that helps increase organic traffic with improvement of last year's customization services.

SEO Company in Delhi, India | Result Driven SEO Services Company

Search Engine Optimisation (SEO) is an essential marketing channel for any business that seeks to reach an online audience. Get it right and you can expect more traffic and more leads – which means more sales and more money into your business.

SEO has become more important & competitive than ever as over 93% of online experiences begin with a search. A profound SEO strategy can help improve your overall site’s performance. SEO strategies make it easier for search engines, like Google, to crawl your site and make that information available on the web. Nowadays most people search the web to find products, services, and business, which means you need to show up higher than your competitors in the search engine results pages (SERPs).

We are a reliable and transparent SEO company in Delhi that helps to improve the organic visibility of your website in search engines. Our main goal is to generate not only more organic traffic but most importantly, more sales from your website.

At Codeaxia Digital Solutions, an digital marketing agency in Delhi, our expert in-house team of SEO specialists can help you jumpstart your SEO marketing strategy and start increasing relevant traffic to your website. Our holistic approach to SEO will grow your overall brand presence online and raise your visibility above key competitors. We do this through on-page, off-page, and technical SEO strategies. Thus, selecting the right SEO services company in India is the most important decision for your business' long-term growth.

Whether yours is a company seeking local SEO services in India, targeting a national audience, building a brand overseas or seeking a ecommerce SEO services company, we can help. We combine technical expertise, explosive content and authoritative backlinks to position you where you want to be in organic search results.

What we can do for you

Audit - Site audits help us to understand the health of your site and make suggestions for improvements. We review the site from a technical standpoint and send you a detailed report that is clear and easy to understand.

Business Growth - Whether you sell via an e-commerce store or generate business through awareness and phone calls, our audit will show you how you can generate more traffic for your website and more sales from those visitors, thus making your business and online presence grow.

Search Presence - It is our job to put you at the forefront of the searches. Our robust SEO strategies aim to position your website as high as possible on the SERPs (Search Engine Results Pages). We optimize the site such that it is visible to search engines.

Mobile Friendliness - The rise of mobile browsing is changing the way we search and is the key to driving traffic to websites with recent updates in the search algorithms. To help your website stay with the trend, we always supply SEO recommendations with mobile-friendliness in mind.

Proven SEO Process - Our SEO specialists use content-driven and result oriented strategies that are proven to build business growth online. We are a White Hat SEO services company india meaning all our techniques will have a permanent impact no matter how many changes on Google algorithm across time.

Transparent Reporting - We believe that accurate and informative reporting is essential to long term success and maintaining a healthy relationship. We deliver in-depth monthly reports covering every aspect of our work – complete with summary.

How we do

Research - We use comprehensive SEO audit tools and keyword research tools to establish prime improvement opportunities. We discover how your customers perform searches and find out what your potential customers are searching for online. We do a competitor analysis that helps the business in setting the right goals.

Analysis - Our team will analyze the current technical setup of your site, noting any existing problems. They will also evaluate your backlink profile and competitive landscape in order to layout an effective SEO roadmap. We then create a strategy document around this analysis so that you know exactly what we’re working on at any given time.

Strategy Implementation & Optimization - Once we have a plan in place, our SEO experts will begin making adjustments to your site. Changes will include keyword research, content creation & optimization, technical cleanup, and link building & reviewed on a regular basis to provide the best results for your business.

Results - With strong SEO in place both on and off your site, more and more traffic will find its way to you. And as you start bringing in FREE traffic to your site, you’ll start making (almost) free money.

10 Best SEO Techniques to Rank A Website 2021

We all know that content is king as far as the page is concerned, but it has a lot of SEO techniques that will help you do a lot in 2021. I will discuss some of these techniques in further detail in this blog. This will provide you with a better understanding SEO technology in 2021.

Do not worry if you do not know how to implement SEO in your blog or website, then you can hire SEO service company, so they can apply SEO Techniques properly on your website or blog, and then your blog or website will appear correctly on the search engine and this will make your online grow. Some techniques are-

1. Video Optimization

Not only is the content enough to rank a website in 2021 but we can also add videos to our content to customize it. We also need to customize the video with the right details like title and meta description and help to rank video content faster.

2.  Quality Vs Quantity

Time and again we see bloggers filling their blogs with irrelevant articles. The quality of articles over quantity is also very important.

3. Use of SEO Tools

It's important to use SEO tools like semrush and ahrefs to thoroughly audit your website regularly for any errors and modifications.

4. User Interface (UI)

The user interface is the most important factor in a website's popularity. If the user does not have the first impression of the site he will never see it again.

5. Site Speed

There is a problem with the website or code mechanics if the loading site loader takes more than 2-3 seconds to load.

6. Image optimization

Images play an important role in the work of a website. These images can break the site or even increase the loading time by more than 3 seconds if not compressed properly.

7. Keyword Research

An important aspect of page SEO technology is keyword research. If we rank on keywords that don't have a volume, we won't get the desired results and therefore it will reduce traffic to blogs or websites.

8. Text Optimization

Another important consideration in page SEO techniques is text optimization or content as we call it. If you're a blogger you know one thing is "Content IS KING". No one with proper content forgets the ranking or reputation for reading our blog. It is important to write valuable content and "do not make important stopwatches". Keyword stuffing is the phenomenon through which a blogger posts keywords with no sense of post everywhere in their posts.

The length of a post with relevant pictures should be about 1000 - 2000 words. Don't add more than 3 to 4% of content keywords. It is important that the content should not be copied from third party websites otherwise the article will not rank. In simple terms it should be unique.

9. META TAGS

Meta tags are an important part of a website or blog and give important information about web pages. Meta tags can be of three types -

a. Keywords

b. Description

c. Author

Tags won't go into more syntax, these can be found on tutorial sites such as w3schools and java t points. The keyword part of the meta tag should be clear to people with basic knowledge of HTML. In detail you need to insert the relevant details of the page and the keyword at the beginning of the description. The author's tag itself is explanatory and should have the name of the blogger or author on it.

10. Heading & Alt Tags

Finally, we will discuss heading tags and image alt tags. Heading tags are from H1 to H6 where H1 is the largest title and H6 is the lowest. Image optional tags are used to specify alternative text for the image. It's best practice to use long-tail keywords in specific image alt tags.

How to Check the Backlinks is Worth it for Website

Backlinks are still a crucial component in more than 200+ parameters for Google search engine ranking. Google algorithm still considers the backlink profile as a factor to boost keyword ranking on Search Engine Result Page (SERP). Since they are so important for key phrase ranking, you wish not to miss the opportunity to rank your website higher using link building strategy.

Achieving a powerful backlink portfolio using a white-label or we say ethical SEO is challenging but very fruitful, so read ahead, and you will know the steps of getting good links for your website. A beginner may find it difficult to get high-quality backlinks for their website, but with the below-mentioned parameter, you can decide which backlink will suit your link portfolio, which can assist your website further in keyword ranking.

Hiring SEO Services expert is always a great option if you want to maintain the backlink portfolio that matters to increase the ranking of your competitive keywords. But first, you need to understand what “high quality” backlinks, Not all backlinks are termed as “high quality” then what is this high quality? There are certain parameters to assess the quality of the link. Parameters which Decides the Quality of Backlinks Are-

Domain Age

Domains that are old contain more powerful link juice in comparison to the domain register a day ago. Therefore check out the domain age of the site before approaching them for a backlink. Like here we know the Wikipedia is the oldest website and how we know that using WHO .is website provide you Domains Age.

Link Pattern

There is one thing you need to be very clear about in ethical SEO, that Google is watching what you are doing with the website. If you are receiving backlinks from a website which are known to give external backlink, then definitely it is not a good idea to connect with such sites. The pattern of backlinks matter, Google prefer sites which are having natural backlinks.

Text-Based Links

Are you keen to rank your keywords; then getting text-based links will do the job. Try to make backlinks using anchor text, where the anchor text is the keyword you are willing to rank for.

Domain Rating

This parameter is actually defined by Ahref, more quality backlinks connected to a website, then higher will be the domain rating. Check for high DR website and try to get backlinks from them. But we know lot of SEO tools like Semrush, Moz etc.. and there are almost similar to find out DA, DR etc…

Domain Traffic

As we know a lot of website have a good DR or DA but they don't have enough web traffic, so web traffic is the most important factor also, lot of agencies do increase their DA or DR via making lot of backlinks but lot of backlinks don't get you more web traffic you have to make or choose right digital marketing strategy.

5 Steps to get Quality Backlinks for your Website

Backlinks are still an important component in more than 200+ parameters for Google search engine rankings. Google Algorithm still considers a backlink profile as a factor to increase keyword ranking on the search engine results page. Since those key phrases are very important for ranking, you don't want to miss the opportunity to rank your website higher using link building strategy.

Acquiring a powerful backlink portfolio using a white-label or we say ethical SEO is challenging but very fruitful, so read on, and you'll learn the steps to get good links to your website. Hiring SEO services that help you and it is always a great option if you want to maintain a backlink portfolio to increase the ranking of your competitor keywords. Key tips to quickly create good backlinks -

Find the Best Content Which You Can Offer

You need to understand that no website owner would like to create a link in their content, directed to a page that contains zero information, so before you contact a website for a backlink, first you will need user-friendly and informative content on the website initially then further if you are asking someone to contact them, so maybe you will be able to achieve that.

Have A Link List of Quality Website

Every link builder has a list of websites that they find right for all kinds of websites. But here's a list of links based on the pro tip industry. Having 50 backlinks from your own niche relevant sites is more fruitful than 500 backlinks from another kind of website. So always create backlinks from a site that works in an industry like yours and share similar information.

Social Shares Are Fuel to Link Building

We're in the age of digitization and social networking, if you want to connect with the best website from your own industry, don't contact them using Facebook Messenger or connect with them using Instagram. Never ask directly for a link, talk a little with them, understand their business, and show them how your content is speaking the same language as their business.

Competitive Link Research

It is always best practice to keep track of what competitors are working on. Visit their website again and again; check their link profiles using tools such as Moz or Semrush. If you find a website that you can also link to, don't free up at any time to get backlinks from those sites. Because the competitive link building strategy works very effectively to rank your own keywords faster.

Local Citations & Directories

If your business includes local consumers, why not target the local market first. The best way to do this is to have business listings on a local website or directories. Even Google's own business directory is with the name of "Google My Business" or GMB. If you have a local store, GMB is the most useful listing tool that can give you a more organic customer.

Why You Must Focus on Advanced SEO Strategies

Why invest in advanced SEO services? This is a question that confronts every company or business outside and inside a marketing company. Search engine optimization or SEO has been around for so many years and now it shares a huge share of online traffic to ensure the success of websites. According to BrightEdge's research, the largest web traffic driver is the biological discovery of most industries and is an important component for revenue generation.

SEO and driving organic yet the power and usefulness of targeted traffic is quite evident. Its use and shares are advancing the growth in other channels. 2019 is dominated by paid and organic online traffic, so optimizing your website's pages for advanced SEO strategies is going to be even more important to you in 2020 as it will continue to rise above others.

Today, in this post, we'll highlight some of the reason why SEO matters more than ever to businesses now. If you cannot do this work yourself, then you can hire a SEO agency in Delhi that helps to improve the organic visibility of your website in search engines, You can consider the points listed below to enhance your understanding and SEO status. So, let's start!

Channel Share

About 53% of web traffic comes from organic search only, according to the BrightAdge Organic Channel report. Organic Search is about delivering the most traffic to your business website by a big margin.

Search Share

According to internal data collected by BrightEdge, about 83% of the search engine's entire web traffic comes directly from SEO. Additionally, the contribution or share of paid search is about 17%.

Long-Run Traffic Equity

As we all know SEO serves as long-term equity for businesses, it's important to put upfront resources into it. We're saying this because once you earn a good position in the ranking in search engine results or search results; It will have a long period.

Organic Traffic

When you join the search engine optimization company, they'll tell you that SEO traffic has zero media costs and is the best way to get an adequate ROI that's higher than other popular channels. Search engines like Google, Yahoo, Bing, etc. appreciate and reward relevant, error-free, unique and literary-free content. Therefore, it has been suggested to focus on optimizing your content for your target audience.

Structure

SEO strategies designed by SEO experts will help simplify everything your business and your official websites so that your visitors can navigate and transact with great ease.

Alignment

When you align the same message on channels, including organic search, digital marketing works great. This simple exercise improves results across all channels.

Brand Elevation

Your success in SEO secures the share of voice on search engine pages. And this is an essential element of your brand to establish brand value and trust among customers.

Conversion

It is believed that SEO traffic converts better than any other channel because high ranking in search results often gives confidence and confidence. Paid search, on the other hand, provides quick results, but lacks authenticity. This is one of the reasons why a professional and smart SEO company combines with well-prepared SEO strategies.

Market Consideration

Organic search services in particular and/or services. Or an essential part of any research process with a long sales cycle for products. People often use search engines to develop a list of candidates for goods and services and repeatedly use them to collect opinions and feedback that help them make better decisions.

Search and Social

SEO strategies devised by professional SEO analysts work closely with social media platforms as some questions are quite sensitive to 'fresh results' and different social cues that can further determine and impact your situation in search engine results. Social media platforms help you share your brand's presence online and bring back more targeted traffic to your business website.

Voice SEO – Best Tips & Strategies

Ok Google, Alexa, Hey Siri – these phrases have become extremely common. However, most of us who don't pay attention are our growing reliance on voice-based commands rather than typing on any search engine. That's why we have several tools available that aim to provide solutions using voice-based commands.

The increasing ability of mobile phones and other hand-holding devices means that people are not only using more voice-based search than before, but also using it to search in the language they are using. It is increasingly being seen in countries where many languages are spoken. It's already started to influence the way SEO strategies are influenced, including voice, video, and vernacular, with the start of Google's Rankbrain update.

Now it has become more important than before to understand the implications of these three in these discoveries as to what they used to do in a few years. Now hire a SEO agency they are a reliable and transparent SEO company in Delhi that helps to improve the organic visibility of your website in search engines. So, let's now understand how important these four websites are and how they are connected to each other.

Preparing for Voice Search

Google announced in 2015 that the speech recognition error rate was brought down to 8%. Three years later, it was found that there was another 3% improvement in the error rate. The need for further improvement stems from the fact that virtual assistants are now invading our homes as before.

In addition to their use on mobile phones we now have smart speakers, smart TVs and smart homes, with many connected devices designed to work together, all using voice commands. Voice commands are not limited to the Western world itself. In fact, it is being seen around the world. It is said that Chinese voice assistants are the biggest adopters and have a 64% adoption rate. Then Thailand comes at 57%.

Best Voice SEO Tips & Strategies

All this proves the extent to which voice discovery is important and is constantly increasing. Thus there are some voice SEO tips and strategies that can help you prepare for it -

Keyword Research

There are two aspects that need to be understood here – typing and asking – and people do both in a very different way. When we type, we usually write phrases but when we ask, it happens as questions. It is thus urgent to think of questions like this that people are likely to ask around your targeted keywords.

Local Content Queries

If you want to optimize voice search, here are some golden rules related to keywords that you'll need to include in your SEO strategy -

@ Landmarks around business locations should be used.

@ Titles of local institutions that are of relevance to your business.

@ Include your title tags, anchor text, meta descriptions and internal links and "in" near me" words.

@ Use phrases that people are most likely to use to describe neighborhoods around them.

Being Mobile Friendly

Despite the increased use of smart speakers and other such smart home appliances, most voice searches are still continuing using mobile phones. Thus it's really important for your website to be mobile-friendly. This is because sound search results open at a speed of 52% faster than other pages.

How to Develop Your Content Marketing Strategy

It would probably be fair to say when there is no quick fix of marketing or silver tablets. Having, and implementing, marketing success depends on a solid strategy that incorporates traditional, digital and social media strategies. In 2020, brands will look the latest in social media platforms and digital trends to help stay ahead of their rivals. And when marketing trends come and go, one thing is to stay in 2020 and it's content marketing.

It cites a series of compelling statistics in which content marketing generates more than three times as many outbound marketing takes place and costs are more than 60 percent lower. That being said, content marketing has only come a long way from developing a blog post and sharing it on social media and also hire a social media marketing agency to help your online growth, Our content marketing tips are given to give an edge to your brand this year.

Be clear about the purpose of content marketing

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to attract and maintain a clearly defined audience, and ultimately, to drive profitable customer action," says the Content Marketing Institute. A simple way to say this is that it involves creating and sharing relevant and useful content that doesn't explicitly promote a brand.

Use a variety of content formats

Beyond the above, it is important that content is content designed for different points of buyer travel or sales funnel. Your content should provide fuel to move a possibility toward purchase. Some types of content work better than others depending on whether the probability is at the awareness, assessment or purchasing level, or if you're nurturing existing customers.

Ensure you have the skill sets you need

When you expand content primarily by having blog articles, you'll need to ensure your marketing team, whether at home or on outsource, have the appropriate skill set. The digital marketing expert will need the following skills.

@ Video and audio production and editing

@ Graphic design

@ Content optimization, distribution, and promotion

@ Campaign management

@ Communications and branding

@ Analytics, metrics, and reporting.

Keep it original

Where possible you should try to create your own content with your own resources or by partnering with a like-minded organization. Publishing content in partnership with another brand with a similar goal can help expand your reach and spread workload and costs.

Distribute and Automate

If you go through the hassle of creating great content for your brand, you should make sure you have a solid distribution strategy. This is where your social media strategy will come into practice. While creating social media content will be a core part of your content marketing strategy, your other content is also the source of additional social media posts. If you create a video, podcast, e-book, blog article – it doesn't really matter what kind of content it is – they can all be distributed and promoted through social media, and again through other channels like email.

Here are the Reasons Why to Hire an SEO Company

Web optimization or SEO is an abbreviation for search engine optimization, and it covers every single process and methods that will lead a specific site to a higher rank and a better position in a specific web crawler's query item. These days, there are SEO and ostentatious inconsiderate ideas. This means you need it to make your business more profitable and fruitful.

This is the time when, regardless of your business sector, you definitely have a solid rivalry there. In these situations, many entrepreneurs are only happy to keep their heads above the water, yet this is undeniably not the way to achievement. The question is, how can you gain perceptual ground and be effective on the occasion that you have a private company? We'll give you an answer, which has now been tried by a large number of private companies: the contract of an SEO company.

Web optimization

When you read a couple articles on the Internet, you can guess that SEO methodology isn't such a big deal. In fact, who can't manage the thickness of the clock, can keep out the connection and things like that? SEO processes in all realities are quite unpredictable, and an effective time requires a lot more time looking for the right ways to expand your site's status. In addition, it is imperative to understand previous SEO processes and know why they profligate or not. This will enable you to understand real and future SEO strategies. The idea, for example, is the thickness of the watchword now history.

Spare Time 

Web customizations cannot be customized throughout the night. On the off chance that you need someone from your organization to understand the process and be great at SEO, you need to give him a lot of time to research and study. Thinking that your representative didn't know much about SEO some time ago, he would probably prevail with the large number of old systems that are no longer real. In the event that you celebrate all about your employees to do some exploration about SEO and apply some SEO systems, it's only a practice in futility and cash. Give your employees a chance to complete their business, and contract an SEO firm.

Spare Cash 

A wrong technology will fall flat and consistently and eliminate the cash you have contributed. In addition, you'll need some SEO software tools that may seem very reasonable at first glance, although they're expensive off-the-spot that you assess expenses. In fact, even low-cost SEO software tools are expensive, and they can't complete the employment of an SEO master. In addition, you should find out how to use them all alone.

Web indexes' calculations are constantly refreshed 

In the event that a calculation is refreshed, it means that, most of all, a part of the position variable has changed. This happens regularly. An SEO agency in delhi is certainly aware of these updates, and they will change processes and strategies as each renewed indicate. Be aware of the substantial number of updates and stop knowing how to enhance your process every time you're not an SEO master, so don't try to do it.

Website design enhancement experience is imperative

No matter how much you try to do quality research and enhance your SEO system, you'll never experience an SEO organization. This experience is fundamental to delivering useful SEO strategies and incorporating your business into the web crawler framework.

How SEO Company benefits Small Businesses

Small businesses can achieve a lot from SEO. Search engine optimization helps small businesses build fast, user-friendly and robust websites. Hire the best SEO company in Delhi NCR now for better results Search engine optimization is an art and a science. This is the art of ranking higher websites in Search Engines. And there is a whole science behind it to do it correctly. Fortunately, we are both good. We know exactly what to do to bring websites to a higher level for keywords required in search engines. We are one of the best SEO company in Delhi NCR to help you rank better.

Most SEO companies in Delhi claim to do On Page and Off Page SEO, but what about Technical SEO? This is one of the most important aspects of SEO, which is understood to be minimal. We know how to do technical SEO. We take care of all aspects of technical SEO, such as ensuring your sitemaps and robots. Text files are search engines compliant, add canonical URLs, and more. We will help you in all aspects of technical SEO.

Keyword Research - Keyword Research is the most important part of SEO. Before you start optimizing your website for search engines, it's very important to know exactly which keywords you want to optimize for. And keywords should be such that they type your users into search engines looking for a product or service like yours.

Sometimes that means ignoring high-volume keywords, because they may not be entirely relevant to you, and instead going for long-tailed keywords that better represent your business. As one of the SEO agency in Delhi, we know how to do keyword research to find the right keywords for your website. Rankings for those keywords make sure you get organic traffic from search engines that are right for your website.

Keyword Difficulty Analysis - Most SEO agencies in Delhi only prevent keywords from being found. However, a very important aspect of keyword research is keyword difficulty analysis. We determine keyword difficulty analysis for each keyword to determine how easy or difficult it is for a keyword to rank. Once we have this information, we're able to easily determine which keywords are less hanging keywords for which rank is faster, and which keywords will take longer to rank.

Keyword Mapping - Once we've recognized all the keywords on your website, the next important step is to map keywords to relevant pages on your website. We don't attempt to create only the homepage of your website for all keywords, instead, we find the relevant page of your website for each keyword. After that, we start doing SEO activities accordingly so that different pages on your website rank for different keywords.

For example, one can search to understand how products like yours work, so we customize your FAQ page for questions so that your potential customers can get the answers they're looking for. Similarly, we map keywords to relevant pages of the website, which best suits those keywords.

On Page SEO - Too often customers come to us for their SEO needs, but they tell us that their on-page SEO has already been done, and it requires no further optimization. However, we still analyze their current on-page SEO, and find that most times it hasn't been done correctly. Either the meta tag is not properly setup, or the meta tag does not correspond to the content on the page, or headings such as H1, H2, etc. are missing, or sometimes many H1 titles also exist on one page. As your knowledgeable SEO partner in Delhi, we know exactly what to look for on-page SEO, and what to fix.

Off Page SEO - Once On Page SEO is done, we move to Off Page SEO. Off Page SEO is what most people believe is SEO. Off-page SEO are SEO activities that are carried out away from your main website pages. A major part of off-page SEO includes link building, but also other important aspects. This SEO company in Delhi is the first to create a link strategy to find links to which page, which keywords are used in link text, and which websites get links and then we start implementing that strategy.

Technical SEO - Most SEO companies in Delhi focus only on On Page and Off Page SEO, and they completely miss technical SEO. In today's world, tech SEO is just as important, if not more, as on-page and off-page SEO. Technical SEO ensures that everything on your website technically conforms entirely to what search engines expect.

This includes an entire sitemap, which includes the Google Search Console, rss feed of your rapidly changing content by RSS, the Google Search Console, Google structured data markup, as well as the Facebook Open Graph tag, the right Robots .txt file and more. As one of delhi's top SEO company, we take care of all aspects of technical SEO. We check and fix your website to ensure that there are no technical SEO errors that can negatively affect your website's ranking.

SERP - When doing SEO, it's very important to regularly track how keywords are performing. It is important to regularly monitor the keyword status in search engines. A lot of SEO companies do this manually, but we use sophisticated tools that monitor daily status, and alert us whenever a keyword goes up or down. If we see that a keyword has gone down, we immediately take the necessary action to reclaim our lost position.

Competitor Backlink Watch - When doing SEO, it's very important to keep an eye on what your competitors are doing. We continue to do competitive analysis as well as competitive backlink watches to see where your competitors are getting backlinks from. This gives us potential backlink targets for your website, so that it can be ranked higher. Also, if your competitor starts ranking for some new keywords, we also get to know about that, and then try to beat their competitors.

Whatever your competitors in the SEO world do, we keep a close watch on it, and try to beat them. As one of the best SEO company in India, we know how to do it. And we know what are the right tools and techniques for which benefits should be taken.

Link Building Techniques - There are many link building techniques that we work with. While traditional SEO companies only focus on outdated technologies like article submission etc., we use some really cutting-edge link creation techniques to get Do Follow backlinks to link websites. For example, one of the techniques we employ is broken link building. Basically, we find websites whose links are on their resource pages, and we encourage them to replace those broken links with links to your website.

This ensures that your website is able to get a quality backlink from a website, from which otherwise it's difficult to get backlinks. Similarly, there are many other unique and innovative link creation techniques that we use to get some great backlinks on your website as a use of your favorite SEO company Delhi.

Interlinking - While getting links to their website, a lot of SEO companies in Delhi only focus on getting links from external websites. However, they miss a very important resource for backlinks your own website. Yes, you also need to get links from the internal pages of your website to the homepage of your website. If you have a blog, it can give you even more links that can go to the internal pages of your website as well as the homepage.

Local SEO - If you're selling anything that's specific to a location, or multiple locations, local SEO is something that's so important to your website. Local SEO ensures that your website can rank better in questions with location based intent. For example, restaurants around me, pest control in Delhi, etc. we make sure all your locations are properly tagged in local SEO, so that Google can show relevant locations based on the location from which the user is searching.

This is a very important part of SEO, and if done right, you can actually stand apart from your competitors. As a leading local SEO agency in Delhi, we know how to do it. We have a team of passionate digital marketers with decades of digital marketing experience. With a team of Google AdWords certified professionals, we can take care of all your digital marketing needs, such as PPC, SEO, SMO, Content Marketing, Video Marketing, Email Marketing, ASO and more. Contact us to get the best ROI for your digital marketing activities.

7 Game Changing SEO Techniques

Today, when most businesses are running online, SEO or search engine optimization has become more important. For those who are new to the world of online business, you should understand that SEO helps you create content that contains highly relevant keywords for SERPs. At the same time, this content is intended to be provided to customers they are looking for.

How your content will rank in search engines is all controlled by Google's powerful algorithms, but as a creator, website owner or marketer, you need to strengthen your SEO game so that the algorithm chooses your content.

Some common SEO techniques include optimizing content, including keywords, taking care of title tags and meta descriptions, etc. SEO also includes doing things that drive traffic to your website such as promoting content on social media posts, guest posts or other platforms. Now, check out these best game changing rules for SEO that you should follow to guarantee the success of online business.

BERT Update Check!

Since 2013 when the Humingbird update was rolled out, Google has been trying to focus more on the 'conversational' feature of search queries. The BERT update focuses on the same and is here for the long haul. So, if you want to rank your website, you have to play by the rules of this algorithm. There's nothing that you can adapt to BERT in addition to focusing on content. Make sure the content you are making is relevant, useful and matches the user's intent.

Join The Local SEO Game

Many people don't realize that local SEO is quite important for your business. You need to make sure you're appearing in location-based searches conducted by people around you. In a study conducted by Forbes, it was found that location-based searches play a major role in attracting potential customers. This can only happen because it helps local customers identify your business. It also provides them with more information about your features, hours and working days. Hire an SEO services company india that helps to improve the organic visibility of your website in search engines.

It’s Time – Optimize for Voice Search

Did you know that it is estimated that by 2020 about 30% - 50% of all searches will be sound searches? So it's high time you optimize your content for the sound search revolution. Some of the rules for this will focus on increasing the speed of your website, answering questions, updating your content and creating compelling questions related to your business.

Length of Content Matters for SEO

It has been proven on more and more websites that the longer the content rank is better. However, the content of such sites is not the only factor that increases their ranking, but it has been observed that most high-ranking sites are those who have long-standing content. This may be because more content earns more backlinks. It also establishes expertise and authorization for domains that attract more people and enable more conversions. All these factors observe the benefits of small material pieces and therefore should be considered.

Optimize for Featured Snippets

A featured snippet is the exact answer to the Google search query. This is often called the position '0'. Google has shown all kinds of featured snippets such as paragraphs, lists, and tables. So the type of content doesn't matter. What matters is that your content should be an accurate answer to a question. So, to strengthen your SEO game, you need to create content that answers search engine questions. You can also raise questions from the 'Ask people' section of search engine results and try to answer questions that can be shown properly. You should also note that a painted snippet is usually 40-50 words.

Learn All About Google Actions

Google Actions are one step ahead of sound searches and yes you'll have to create your website for them. Google Actions are originally used in Google Assistant and allow third parties to create their own actions. By creating Google actions for your brand you can encourage your users to interact with your website or your app. You can give them information using Google actions. This is an interesting way to attract customers using their products and services.

Video Content

Videos are all new favorites. The best thing about the video is that you can convey your message within ten seconds. Video is a great means of storytelling. In addition, people remember the content they see and hear instead of the content they read. Videos also increase to UX! They can increase your backlinks, increase your click-throughs and build your overall visibility. So say yes to video content and start creating something for your site.

Conclusion

Codeaxia Digital Solutions is ecommerce website Designing Company in Delhi, India. We help you select the right channels for your business like Email Marketing, Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), Display Advertising, Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, Influence Marketing, Online Public Relations, Video Advertising, LinkedIn Advertising, Mobile Marketing and Automation.

SEO vs. SEM: Which is Best for Your Online Business?

The winning spirit of every business remains in the marketing strategy of that business. Without marketing, a business can never flourish and shatter in a short time. Whether it's a small-scale business or a large-scale business, every enterprise needs promotion to get the desired money and fame. To achieve the stability of a business, marketing plays an essential role in the long run. Today, the term digital marketing is not left to any of us and traditional marketing has many advantages.

With the help of technology, digital marketing has rapidly grown e-commerce businesses. The question here arises, what does digital marketing really do? It's a naïve process of introducing customers about your company's products and services, which receives trusted customers on the website, ultimately increasing sales as well as increasing the firm's visibility.

Search engine optimization and search engine marketing are one of the two great shifts that help make your company's website strong and perfect. Using SEO for an ecommerce website is a very notorious concept that is extensively used. There are many SEO benefits that unanimously present in creating every possible approach to ranking in search engines. This is associated with devising optimal PPC strategies, resulting in the subsequent results of the search engine optimization service getting lucky results.

What is SEO?

Search Engine Optimization (SEO), on the other hand, refers to strategies and best practices that website owners can use to make search bots easier to find their website and incorporate it into their SERPs. Technical SEO includes optimizing the backend of your website to ensure that all the basic components are in place, making it easier for search bots to crawl and index your site. A component is your site's SSL certificate. This search bot shows that your website is safe and secure for people.

On-Site SEO

This is the most common way to optimize your websites and content by business owners and marketers. Here, each page and blog post on your site is optimized by ensuring that your target keywords are in the right places-

# Title Tag (this is the title of your page that shows up on search results)

# Meta description

# H1 tag (commonly used for the title of your blog post or article)

# H2 tags (subheadings of your blog post)

# Anchor texts

# Alt image tags

# Within the body of your content

Off-Site SEO

Commonly called link building, this aspect of SEO focuses on increasing your website rights and ranking on SERPs. Google also looks at what your website types are, whether they're "DoFollwed" or "NoFollowed".

What is SEM?

Search Engine Marketing (or SEM) is a marketing strategy where you use paid ads in search engines to drive traffic to your website, commonly called pay-per-click (PPC) ads. PPC has a variety of advertisements. The most common is the text format. By investing in PPC ads, you're likely to immediately get the right bump at the top of Google's search results, which is a chance for everyone.

Millions of eCommerce websites (and even physical stores) run PPC ads every day. However, Google only shows a limited number of ads at any time. So, how does Google choose that out of all the ads published by business owners, the ad is displayed in which the Google ad auction takes place.

Here’s how it works:

Every time you create an ad and submit it to Google, Google will evaluate your ad against a number of factors. One of the factors is your maximum bid. As you've guessed, this is the highest amount you're willing to pay Google whenever someone clicks on your ad. Another factor is the quality score of your ad. Among Google's various factors, it carries a lot of weight on the approval process.

Conclusion

Codeaxia Digital Solutions is a eCommerce website Designing Company in Delhi, India, we help you select the right channels for your business like Email Marketing, Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), Display Advertising, Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, Influencer Marketing, Online Public Relations, Video Advertising, LinkedIn Advertising, Mobile Marketing and Marketing Automation.

How Important Is the Content Marketing Strategy for SEO Growth?

SEO or search engine optimization is an important factor in digital marketing that serves as a strong backbone of any ecommerce business. There are enough in SEO benefits that have given diverse favors to the business sector over the years. However, SEO service includes further additional features, one of which is content.

In general terms, content is regarded as king on social media, and once qualitative, it can do wonders for your business that makes it more progressive than ever. Delivering content that meets users' exact need helps you get the maximum number of leads. Many of us think that writing is not a big deal and it should be accepted. However, each word of the content displayed on your website is of sufficient importance.

In addition, posting content on a website or blog page requires remarkable expertise to be aware of what the optimal outcome will be for your business. In addition to writing only content, they look through all the appropriate content marketing strategies at the same time. If one wants his business to be good, hiring a content writer in India is one of the ideal ideals. Nevertheless, many aspects should be considered when creating the right content marketing strategy for SEO growth -

# The most important tip is to take the time to create a strategy that not only makes sense but also helps you achieve ultimate business goals with your business.

# The company's presence can be easily made effective by producing meaningful and reliable content.

# If you want to target trusted listeners, improve revenue-related value as well as brand visibility, it becomes necessary for you to deliver the appropriate content, only as needed, neither too little nor too high.

# Creating and distributing relevant or valuable content takes profitable customer action towards your website.

# To see the most elementary things, the strategies include pre-planning- goals, time and resources, team.

# SEO is completely incomplete without content that meets the need for quality information.

# The content posted on the website should always be fresh and unique.

# Content marketing is an efficient marketing technology that can be borne by every small and big business firm.

# Keywords should be included, which together must meet customer expectations.

Conclusion

Codeaxia Digital Solutions is a ecommerce website development company in india. We help you select the right channels for your business like Email Marketing, Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, Video Advertising, Mobile Marketing and Marketing Automation.