5 Easy Tactics That Actually Work on Hashtag Marketing

Hashtags are one of the things all marketers know they need to use in social media, but maybe many of us aren't using them to their full effect. I know this because I personally have been guilty of hashtag ignorance, or laziness, or a bit of both in the past. All too often I type carefully developed content and go to hit posts, when I don't remember that I should add a hashtag or two.

At the time, I revert to the simplest and quickest use of hashtags or by choosing a pathy catch-phrase from the most popular used hashtag list suggested by the social media platform of choice. I know that with a little extra thinking and planning, the likes of hashtags can improve a brand's social media engagement. If you can t handle the Hashtag Marketing then hire a social media marketing agency, so here are our top seven tips on how to use hashtags to change your brand's marketing strategy.

Understand the basics

In its simplest form, hashtags are a way to organize a content that appears on social media platforms. They are mainly used on Instagram and Twitter, and allow users to nominate hashtags for individual posts and include them in their bios.

Brands can select pre-existing hashtags, which they combine with access to other users interested in the same hashtags or create their own hashtags. You can search for content or bios based on hashtags, which will help you identify accounts and posts relevant to your brand.

Choosing the right number of hashtags

Research conducted by Social Media Today found that the number of hashtags you use can have a direct impact on biological access and user engagement. Social media firm analyzed more than 65,000 posts on Twitter, Instagram and Facebook and identified optimal hashtags for each platform.

It was found that a hashtag for Twitter was an ideal number, after which engagement broke out. Other research cited by Social Media Today suggests that 1-2 hashtags are optimal on Twitter. On Facebook, the use of hashtags is not very high and there is not much consensus on the effectiveness of its use.

Be concise

Oddly it was found that hashtags on Twitter are best if they are super short, on characters, or with 18 characters for too long. It was believed that due to character limitations, too many Twitter hashtags are shortened to fit, and it's common to use a variety of long and short hashtags in a single post.

On Instagram, you can stay for a little longer with the best performing characters between 21 and 24. Generally speaking, it's a good strategy to keep your hashtags low, as long as they make sense.

Be specific

For the above, it's also important to choose hashtags that are specifically related to your brand. While your first trend may be to choose a generic hashtag that has thousands more results than others, you'll be more specific and serve better.

#vacation for example may seem like a great option for travel-related business, but that will mean a lot of competition for visibility and can't help reaching your target audience. Your hashtags should resonate with your ideal customers and brands.

Use trending hashtags

If there's a trending hashtag that's scoring, you can look for ways to include it in your content. When this is done well it can greatly expand your reach and raise brand awareness. A word of warning, though. You need to be careful that you will look as you are jumping on the band. Trending hashtags still need to make sense for your brand and you won't look out of the way you use it.