Voice SEO – Best Tips & Strategies

Ok Google, Alexa, Hey Siri – these phrases have become extremely common. However, most of us who don't pay attention are our growing reliance on voice-based commands rather than typing on any search engine. That's why we have several tools available that aim to provide solutions using voice-based commands.

The increasing ability of mobile phones and other hand-holding devices means that people are not only using more voice-based search than before, but also using it to search in the language they are using. It is increasingly being seen in countries where many languages are spoken. It's already started to influence the way SEO strategies are influenced, including voice, video, and vernacular, with the start of Google's Rankbrain update.

Now it has become more important than before to understand the implications of these three in these discoveries as to what they used to do in a few years. Now hire a SEO agency they are a reliable and transparent SEO company in Delhi that helps to improve the organic visibility of your website in search engines. So, let's now understand how important these four websites are and how they are connected to each other.

Preparing for Voice Search

Google announced in 2015 that the speech recognition error rate was brought down to 8%. Three years later, it was found that there was another 3% improvement in the error rate. The need for further improvement stems from the fact that virtual assistants are now invading our homes as before.

In addition to their use on mobile phones we now have smart speakers, smart TVs and smart homes, with many connected devices designed to work together, all using voice commands. Voice commands are not limited to the Western world itself. In fact, it is being seen around the world. It is said that Chinese voice assistants are the biggest adopters and have a 64% adoption rate. Then Thailand comes at 57%.

Best Voice SEO Tips & Strategies

All this proves the extent to which voice discovery is important and is constantly increasing. Thus there are some voice SEO tips and strategies that can help you prepare for it -

Keyword Research

There are two aspects that need to be understood here – typing and asking – and people do both in a very different way. When we type, we usually write phrases but when we ask, it happens as questions. It is thus urgent to think of questions like this that people are likely to ask around your targeted keywords.

Local Content Queries

If you want to optimize voice search, here are some golden rules related to keywords that you'll need to include in your SEO strategy -

@ Landmarks around business locations should be used.

@ Titles of local institutions that are of relevance to your business.

@ Include your title tags, anchor text, meta descriptions and internal links and "in" near me" words.

@ Use phrases that people are most likely to use to describe neighborhoods around them.

Being Mobile Friendly

Despite the increased use of smart speakers and other such smart home appliances, most voice searches are still continuing using mobile phones. Thus it's really important for your website to be mobile-friendly. This is because sound search results open at a speed of 52% faster than other pages.