Digital marketing used to be a hostile term for brand managers and business owners. Back in 2011, it accounted for less than 10% of the company's advertising budget. Re-marketing, pixel targeting, lead funnels, etc. were just fancy new words that 50+ year olds didn't want to hear. Today, it's a different story.
Well, closer to 2020, marketers have undergone an unprecedented shift in the idea! We've seen a fairly rapid surge in social media service and digital marketing services, and as industry members, we've evolved and adapted over the years into many algorithm changes and advertising allowances. The New Year is almost time to come, and we have some exciting predictions about what's next for our industry in the next year or two. Here are some points you and your organization should keep in mind for your 2020 plans and strategies:-
Voice Search
How many of you have said, "It's very sad to play Alexa, ‘Despacito’, this year? Be honest. Okay okay. Jokes, voice search is over. Alexa and Google Home are practically now a part of our homes and families, and it's important that this happen when optimizing your site, as many of us will complete quick Google searches. Note that "Cut-crease eyeshadow Instead of " "How to apply cut-crease eyeshadow”, It's important to use long-tailed keywords like that.
Social Media
Shopping
Instagram, Pinterest, and Facebook have made it easier to tag their products in their posts and make it easy for their viewers to shop directly from these apps. Before uploading your photos or videos, you tag related products on offer. When the user taps on your post, they can view tags and click on them to make a purchase directly from your website for native app integration. We have a graphic designing expert team of creative experts who have helped a number of clients in their design and brand strategy.
Micro-influencers
There's a big change for one of you with only category A and B influencers on your list – big influencers are no longer trusted! This means that it's time to switch to micro-influencers – who have a small, but extremely busy community of followers. Influencers usually have a greater level of trust and credibility with their audience, and more often than not, appeal to a niche, making it much easier for you to target your audience!
Live Content
Over the years, we've seen a multitude of social media platforms adopting live content. According to statistics, users watch live videos for 10-20 times longer than on-demand content. This makes live streaming a powerful way to deliver interactive content and increase your viewer retention, just because it's so engaging!
AR & VR
Augmented reality (AR) and virtual reality (VR) have exploded and are on the way to becoming major marketing trends. It is predicted that even though VR was more popular than AR for some time, AR will take over in 2020. Immersive technology helps users a lot in making purchase decisions, and it's also a powerful way for brands to connect with their audience.
Social Messaging
Apps
The next time your customer is with your users on a personal level "Not connected” If you complain about, pitch a social messaging app. Trust us, you will thank us later. Facebook Messenger, Viber, and WhatsApp are becoming increasingly popular ways for businesses to communicate directly with their audience and make direct contacts, allowing highly personalized marketing.
SERP Position
“Zero”
For those of you, who thought ranking #1 was the ultimate dream in online search results, think again. The highly coveted location in demand is now #0, a select snippet of text that appears before the search results. This usually acts as a direct answer to the search query, and links back to the original source.
Conclusion
Codeaxia Digital Solutions is a website development company in India, we help you select the right channels for your business like Email Marketing, Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), Display Advertising, Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, Influencer Marketing, Online Public Relations, Video Advertising, LinkedIn Advertising, Mobile Marketing and Marketing Automation.
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